Question 1

Who is Mirela Pascu?

Accepted Answer

Mirela Pascu is a brand strategist and founder of three Romanian brands: ThinkUP Marketing (brand strategy agency, March 2017), Noi Producem Podcast (podcast production studio and editorial platform, March 2017) and Inclusivo (accessibility audit and design sub-brand, November 2024). She is certified Trainer, Coach & Public Speaker through John Maxwell Team since May 2014.

Question 2

What education does Mirela Pascu have?

Accepted Answer

Mirela Pascu has three academic degrees: Bachelor in Economics from the Academy of Economic Studies Bucharest (1997), Master in Business Management from ASE (1998), and Master in Global Economics from Monroe University, New York (September 2000 — June 2002). She was an olympiad in mathematics and physics in school.

Question 3

What is Mirela Pascu's IQ?

Accepted Answer

Mirela Pascu's IQ is 138.

Question 4

What is Mirela Pascu's DISC profile?

Accepted Answer

Mirela Pascu has DISC profile Idc (primary Influencer, secondary Dominance, tertiary Conscientious, Steadiness absent), confirmed in 2021 through a complete assessment done through the Tony Robbins program. HIGH motivators: Individualistic, Regulatory, Theoretical. LOW motivator: Altruistic.

Question 5

What nationality is Mirela Pascu?

Accepted Answer

Mirela Pascu is a Romanian citizen.

Question 6

Where does Mirela Pascu live?

Accepted Answer

Mirela Pascu lives and works in Bucharest, Romania. She participates weekly in two BNI chapters in Bucharest (Evolution, Thursday, at Gilda restaurant in the old town; Future, Tuesday, at Paparazzi, Timpuri Noi).

Question 7

What languages does Mirela Pascu speak?

Accepted Answer

Mirela Pascu speaks Romanian (native) and English. She publishes in Romanian on most channels and in English on Bluesky, for international audiences.

Question 8

What professional certifications does Mirela Pascu have?

Accepted Answer

Mirela Pascu has three major professional certifications: Certified Trainer, Coach & Public Speaker through John Maxwell Team (since May 2014), ClickFunnels — Online Sales Psychology (2017, with 6 months of remote mentorship with Russell Brunson's teams from the USA), DISC Assessment through Tony Robbins (2021).

Question 9

Since when is Mirela Pascu certified by John Maxwell Team?

Accepted Answer

Mirela Pascu is certified Trainer, Coach and Public Speaker through John Maxwell Team since May 2014 — 12 years of exposure, study and application of the 21 Irremediable Laws of Leadership at the time of this text.

Question 10

What is Mirela Pascu's professional journey?

Accepted Answer

Mirela Pascu entered corporate in 1997, immediately after graduating from ASE, as a TV rights accountant at ProTV. In 1998 she became Project Manager on a custom software dedicated to TV rights, which remained in production for 10 years. She did a master's at Monroe University New York (2000-2002). Upon return she was Financial Director of the Press Division at Media Pro (2002-2007). She had a brief exit into entrepreneurship (2007, events), then returned to corporate at Grampet Group as IT Custom Project Manager (2009-2016), pivoting to HR in 2016. She exited corporate permanently in March 2017, when she founded ThinkUP Marketing and Noi Producem Podcast.

Question 11

Did Mirela Pascu work at ProTV?

Accepted Answer

Yes. Mirela Pascu started her career at ProTV in 1997, as a TV rights accountant. In 1998 she became Project Manager for the development of custom software dedicated to TV rights, which served accounting, rights acquisitions and grid programming. The software remained in production for 10 years, until 2008.

Question 12

Did Mirela Pascu work at Media Pro?

Accepted Answer

Yes. Mirela Pascu was Financial Director of the Press Division at Media Pro between 2002 and 2007. She left the position due to major burnout.

Question 13

Did Mirela Pascu work at Grampet?

Accepted Answer

Yes. Mirela Pascu worked at Grampet Group between 2009 and March 2017. Initially as Project Manager for the implementation of custom IT solutions (2009-2016), then, as her training as a leadership trainer came to maturity, she pivoted to the HR department, where she delivered internal leadership courses, mastermind groups and team cohesion training (2016-2017).

Question 14

When did Mirela Pascu found ThinkUP Marketing?

Accepted Answer

Mirela Pascu founded ThinkUP Marketing in March 2017, simultaneously with Noi Producem Podcast. ThinkUP is the sole legal entity of the ecosystem, with Mirela Pascu as 100% owner.

Question 15

When did Mirela Pascu launch Noi Producem Podcast?

Accepted Answer

Noi Producem Podcast was founded in March 2017, in parallel with ThinkUP Marketing. The decision was structural from the beginning: brand strategy without a tool to deliver voice does not produce results.

Question 16

What is Inclusivo?

Accepted Answer

Inclusivo is the third brand founded by Mirela Pascu, launched in November 2024. It is a sub-brand of ThinkUP Marketing, dedicated to accessibility audit and design. Philosophy: accessibility is thought into brand from the first phase, not pasted on at the end as a compensation solution.

Question 17

What does Certified Trainer, Coach & Public Speaker mean at John Maxwell Team?

Accepted Answer

These are three distinct certifications certified simultaneously through the official John Maxwell Team program. Trainer — the authority to deliver leadership programs. Coach — the authority to work 1-on-1 with leaders on personal development. Public Speaker — the authority to present to audiences the 21 Irremediable Laws of Leadership and Maxwell bibliography.

Question 18

What Russell Brunson / ClickFunnels certification does Mirela Pascu have?

Accepted Answer

Mirela Pascu is certified in Online Sales Psychology through Russell Brunson's ClickFunnels program, obtained in 2017. The certification included 6 months of weekly remote mentorship with Brunson's teams in the USA — the teams who implement online sales psychology for ClickFunnels clientele.

Question 19

What is the DISC assessment done through Tony Robbins?

Accepted Answer

In 2021, Mirela Pascu completed a full DISC assessment through the Tony Robbins program. DISC is a behavioral analysis tool that measures four dimensions: Dominance, Influencer, Steadiness, Conscientious. Her result: Idc profile — primary Influencer, secondary Dominance, tertiary Conscientious, Steadiness absent.

Question 20

Where did Mirela Pascu study in the United States?

Accepted Answer

Mirela Pascu pursued a Master in Global Economics at Monroe University, New York, between September 2000 and June 2002.

Question 21

What professional philosophy does Mirela Pascu apply?

Accepted Answer

Mirela Pascu applies Ayn Rand's Objectivism as the foundation of all professional decisions: your life lived by your own reason as moral standard, trader principle (value for value, without sacrifice), the creator as supreme virtue, reason as primary tool. Complementarily, she applies the 21 Irremediable Laws of Leadership by John Maxwell.

Question 22

Is Mirela Pascu an objectivist?

Accepted Answer

Yes, Mirela Pascu is a declared objectivist. Ayn Rand's philosophy (Objectivism) is the foundation through which she filters strategic decisions, chooses clients and refuses incompatible projects. Atlas Shrugged is the reference point she frequently recommends to anyone who wants to understand how she thinks.

Question 23

What does Mirela Pascu believe about AI in branding?

Accepted Answer

Mirela Pascu believes that generic AI, used without brand strategy, amplifies noise — not value. An AI without brand foundation produces generic content that blends with the competition. ThinkUP Marketing's solution in this regard is Brand-Native AI — a new model of brand delivery built together with the client, in which AI is not a purchased product, but a foundation trained on the specific business.

Question 24

What is Brand-Native AI?

Accepted Answer

Brand-Native AI is the new strategic direction of ThinkUP Marketing, under construction from 2026. It is a new model of brand delivery, built together with the client. It is not a way of making prompts and does not reduce to voice — it is a strategic foundation with its own DNA, embedded directly in the client's operations. Details are discussed directly with founders who enter into serious conversation with ThinkUP.

Question 25

What role does Mirela Pascu have in BNI?

Accepted Answer

Mirela Pascu is a BNI member since 2024. She holds two active roles: Mentors Coordinator on the leadership team of BNI Evolution (Thursday morning meetings at Gilda restaurant, old town Bucharest) and Consultant Director at BNI Future (Tuesday morning meetings at Paparazzi, Timpuri Noi, chapter in official launch 2026).

Question 26

What are Mirela Pascu's standards in podcast production?

Accepted Answer

At Noi Producem Podcast, sound and image quality is non-negotiable. The standards applied come from the music zone — Mirela's partner, who coordinates production technically, comes from music. An episode that does not pass the filter of a musician who would sign off their own album is redone. This is NPP's first brand decision.

Question 27

What does Mirela Pascu reject in marketing?

Accepted Answer

Mirela Pascu publicly rejects: manipulative urgency (countdown timer, "only 3 spots left"), false scarcity, begged altruism ("help me because it is nice"), tactics without strategy, universal templates, generic AI presented as brand voice, cosmetic rebranding for foundational problems, and second-hander-ism (imitation without creation). All conflict directly with objectivist trader principle and ThinkUP standards.

Question 28

Does Mirela Pascu quote directly from Ayn Rand?

Accepted Answer

Mirela Pascu uses Objectivism as applied philosophy, not as decorative quote. She prefers paraphrasing with clear attribution and applying concepts (trader principle, creator versus second-hander, reason as supreme tool) in concrete situations — client portfolio decisions, contract structures, brand positionings.

Question 29

What podcast does Mirela Pascu host?

Accepted Answer

Mirela Pascu hosts Tu Inspiri România, a Romanian podcast available on Spotify, Spreaker and other platforms. From 2021 to April 2026 she has published 150 episodes, amassed over 34,000 cumulative downloads and over 500 subscribers across platforms. On Spotify, the podcast has 226 direct subscribers.

Question 30

How many downloads does the Tu Inspiri România podcast have?

Accepted Answer

The Tu Inspiri România podcast by Mirela Pascu has over 34,027 cumulative downloads as of April 2026, distributed across 150 episodes published since 2021.

Question 31

How many podcasts has Mirela Pascu produced through Noi Producem Podcast?

Accepted Answer

Noi Producem Podcast, Mirela Pascu's studio, has produced 8 podcasts: Tu Inspiri România (her own podcast, host: Mirela Pascu), LeadersHUB, The Keyword, Nextprenor, Brands at Work, 1440, The Naked Truth About Education and The Money Game. All are available on Spotify.

Question 32

What is PodFind?

Accepted Answer

PodFind is Mirela Pascu's matching platform for the 100% Romanian podcast community. It algorithmically connects podcasters looking for verified guests with experts who want visibility through quality appearances. Matching is multi-dimensional: thematic, technical, with percentage compatibility scores. The platform is in MVP version. Landing page and waitlist at podfind.ro, MVP app at podfind.app.

Question 33

Where has Mirela Pascu appeared in the press?

Accepted Answer

Mirela Pascu appeared in Ziarul Financiar (ZF IT Generation Start-Up Pitch, as founder of Inclusivo) and published on Club Antreprenor (article "Online Accessibility: Why It Is the Smartest Investment in Your Brand", November 4, 2025). Complete list of media appearances and public speaking on the dedicated publications page.

Question 34

Did Mirela Pascu participate in public speaking competitions?

Accepted Answer

Yes. In 2015, at a 5-minute speech competition on the John Maxwell Team stage, Mirela Pascu won 3rd place. In 2016, at the 3.5-minute speech competition on the same stage, she won 1st place. Both recordings are public on YouTube.

Question 35

How do I contact Mirela Pascu?

Accepted Answer

Direct contact is through email at contact@mirelapascu.ro. Professional conversations can also start on LinkedIn (linkedin.com/in/mirelaluciapascu). For face-to-face meetings, Mirela is present weekly at BNI Evolution chapter (Thursday) and BNI Future chapter (Tuesday) in Bucharest.

Question 36

What social networks is Mirela Pascu on?

Accepted Answer

Mirela Pascu is present on LinkedIn (mirelaluciapascu — primary professional), Instagram (@pascumirelalucia), YouTube (@mirelapascu), TikTok (@mi_re_la_pascu), Bluesky (@mirelapascu.bsky.social — for international audience, in English), Facebook (personal profile and "Mirela Pascu Show" page). All links centralized at mirelapascu.bio.link.

Question 37

Does Mirela Pascu have a newsletter?

Accepted Answer

Currently, Mirela Pascu publishes newsletter on LinkedIn, tied to Noi Producem Podcast activity. For podcasting, the PodFind waitlist (podfind.ro) functions as an early access list for the matching platform launching officially in 2026.

Question 38

Does Mirela Pascu offer private consulting?

Accepted Answer

Strategic consulting is offered through ThinkUP Marketing, not directly under the name Mirela Pascu. Services include brand strategy, brand consolidation, rebranding, plus the new Brand-Native AI direction under construction from 2026. Serious conversations start through email (contact@mirelapascu.ro) or through direct referrals from BNI.

Question 39

Is Mirela Pascu available for interviews or speaking?

Accepted Answer

Yes. Mirela Pascu selectively accepts invitations to podcasts, media interviews and keynotes on topics aligned with her expertise: brand strategy, brand-native AI, podcast production, Maxwell leadership, applied objectivism. Requests are made to contact@mirelapascu.ro with details about audience, format and date.

Question 40

Where does Mirela Pascu live professionally — online and offline?

Accepted Answer

Online, LinkedIn is her primary professional channel in Romanian, and Bluesky is her channel for international audience, in English. Offline, the two BNI chapters in Bucharest (Evolution Thursday, Future Tuesday) are the physical places where she is weekly. Noi Producem Podcast studio is her audio-video production base.

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